AI is no longer a futuristic concept—it’s actively transforming the travel industry today. From streamlining workflows to personalizing client experiences, AI is an essential tool for travel advisors looking to scale their businesses efficiently. But while AI is a game-changer, it’s not a replacement for human expertise. Knowing how to use AI properly is key, and travel advisors who embrace it as a supplement—not a substitute—will gain a significant competitive edge. In our latest Tique Talks episode, AI expert Kha Ly shares how travel advisors can harness AI to automate tasks, improve client engagement, and scale without losing the human touch.

AI Supplements Travel Advisors—It Doesn’t Replace Them

AI acts as a virtual assistant, handling repetitive tasks so travel advisors can focus on building client relationships and strategic business decisions. However, AI is only as good as the person using it. Travel advisors who understand how to input the right prompts, refine AI-generated content, and apply AI insights will see the biggest benefits.

How AI Helps Travel Advisors Scale Their Business

AI can automate time-consuming tasks like helping respond to difficult client inquiries, generating marketing content, and generating helpful market research. By reducing manual work, travel advisors can take on more clients while maintaining a high level of service. AI allows advisors to work more efficiently, freeing up time for higher-value tasks like personalized itinerary planning and relationship building.

Using AI for Research and Business Optimization

AI is a powerful research tool that helps travel advisors analyze competitor strategies, refine pricing models, and uncover new business opportunities. Instead of relying on guesswork, AI allows advisors to make data-driven decisions that enhance market positioning and improve profitability. By using ChatGPT’s “Deep Research” mode, advisors can go beyond surface-level competitor analysis and dive into detailed market insights that reveal industry trends, pricing benchmarks, and untapped service opportunities. AI can scan recent reports, social conversations, and consumer behavior patterns to identify what destinations, experiences, and travel styles are gaining momentum. This allows advisors to align their services with market demand and adjust pricing structures based on real-time data.

Beyond competitive analysis, AI can also shape more strategic marketing initiatives by providing insights into target audience behaviors, travel booking patterns, and service gaps in the market. Travel advisors can use AI to refine their branding, optimize content strategies, and position themselves as experts in high-value travel niches. Additionally, AI can uncover new revenue streams, whether by identifying emerging travel trends, suggesting unique itinerary enhancements, or revealing high-demand services that competitors may be overlooking. When used effectively, AI-driven insights give advisors a clear advantage, allowing them to attract higher-value clients, stand out in a crowded market, and ultimately increase conversions.

AI Tools for Personalization and Client Engagement

AI can analyze client preferences and behaviors to curate itineraries, suggest travel experiences, and improve the overall client journey. For travel advisors already using Tique HQ’s workflow templates, AI makes personalization easier without adding more work. Instead of starting from scratch, advisors can use their existing templates as a base and let AI refine details like accommodations, activities, and upgrades based on client preferences. This helps advisors create custom itineraries faster while still making each proposal feel tailored.

AI can also help with client communication by suggesting follow-ups, reminders, and upgrade opportunities based on past bookings. For example, if a client loves spa resorts, AI can recommend similar properties for their next trip. Advisors can use AI to generate email responses, create personalized checklists, and even write thank-you notes after a trip. When combined with Tique HQ’s workflow systems, AI allows advisors to add a personal touch to every interaction without spending extra time.

AI Isn’t Cheating—It’s Smart Business

There’s often hesitation around using AI, with some wondering if it’s “cheating” to have AI assist with tasks like content creation, itinerary suggestions, or email automation. The reality? AI isn’t replacing your expertise—it’s enhancing it. Just like a calculator helps with math or a CRM organizes client data, AI is simply another tool to help advisors work more efficiently and effectively. Embracing AI isn’t about cutting corners—it’s about maximizing time, reducing busywork, and allowing yourself to scale in a sustainable way.

The Future of AI in Travel Advising

As AI technology evolves, new innovations—like voice cloning, AI-hosted discussions, and advanced itinerary curation tools—are reshaping how advisors interact with clients. Platforms like Notebook LM and Gamma.app are emerging as powerful tools that enhance engagement and efficiency, offering travel advisors a competitive edge. However, AI is only as useful as the person wielding it, so advisors who take the time to learn how to use AI strategically will see the greatest benefits.

AI isn’t replacing travel advisors—it’s empowering them to work smarter, serve clients more effectively, and grow their businesses with ease. When used properly, AI can automate time-consuming tasks, personalize client interactions, and scale a travel business sustainably—all while keeping the advisor at the center of the experience.

Want to hear all of Kha Ly’s expert insights? Listen to the full episode now!